Conversion Optimization

B2B Site Re-design

After years of stagnent leads being generated, I was tasked with re-designing and optimizing the primary corporate site for an IT company. I reviewed the analytics, interviewed stakeholders, and pinpointed the key places where users were bouncing or not converting. From there, I designed a flexible solution that modernized the online brand and almost doubled the number of leads generated in the first year.

Life-Legacies.com

An author and national speaker needed her site to promote her books and e-newsletter. Her current site at the time rarely did either successfully. I re-designed her site and the brand, and within a year her newsletter with a few dozen subscribers grew to over 1,000.