Online Lead Generation

B2B White Papers

For many of my clients, the best way to get leads who aren't quite ready to talk to a sales person is to offer a downloadable guide or white paper. These documents are valuable to the prospects, but also help reinforce the clients message.

I've designed dozens of landing pages that encourage visitors to provide basic contact information in exchange for digital guides or white papers. And once established, I've made variations for testing to ensure the best possible combination of design and message. Small changes on many of these pages have increased the conversion rate by over 300%.

B2C Lead Generation

Consumers tend to be more reluctant to give out their email address (and even more reluctant to give a phone number). For these situations, I've created online tools that provide a customized report or document. These help inform sales staff about lead scoring without cold calling.