Microsites

Application Analysis Microsite

After years of feedback from sales staff that the benefits of application analysis were not getting through to our potential clients, I proposed and designed a microsite that focused solely on that message. The site was more SEO friendly, and had a lower bounce rate than our corporate sites with similar messaging. The site was so successful, it spawned a print ad campaign and a series of seminars.

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Note: this is an archived site. External links will not work.

Hidden Costs Microsite

After years of having thousands of leads generated for potential end users of our software, one key demographic was missing: decision-makers. I concieved and designed a campaign of PPC and banner ads that lead to a microsite highlighting the hidden costs of managing their company's applications. This campaign targeted c-level employees and focused on the key issues they are most concerned about. The message and new leads helped pave the way for the sales staff to get larger deals.

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Note: this is an archived site. External links will not work.