Email Marketing
At first glance, email design can seem to be just a simplified version of web design. But between technical limitations, different email clients, and the slew of competition for attention in the user’s inbox, it’s an entirely different medium. And a designer that understands that medium can create huge value for an organization.
After ten years of doing email design, the technological limitations of email design have increased. Technologies like css and javascript have become the norm on the web, but coding an email now is closer to creating a webpage in 1995. This can frustrate clients and marketing teams as they become used to sophisticated technologies that simply won’t work in email.
But, due to the speed of email marketing, it’s an ideal place for A/B testing and shortening a list a potential customers to a few key prospects.
With the great reporting tools now available in email design, actionable data from email campaigns can be gathered in minutes of the blast going out if they’re designed properly to garner this information from the beginning. I’ve designed emails ranging from small service renewals to full campaigns spanning months going to hundreds of thousands of email addresses.
To increase the number of people visiting our booth at a national tech trade show, I created email blasts that include a pre-filled ticket to win a prize. The ticket labeled them as a V.I.P. and informed them of an exclusive drawing not available to the typical trade show attendee. All they had to do is print the email and bring it along. In return, sales people in the booth have a chance to connect with their most sought after leads and set up a meeting at a later date.
I've created custom designed newsletters for b2b and b2c companies. These include monthly newsletters going out to 90,000 network administrators , and bi-monthly newsletter for a online interior design firm.
Original photos from Unsplash. All Rights Reserved Phillip Koenig ©